PP&R Dijital Pazarlama Ajansı'na Sıkça Sorulan Sorular

A digital marketing agency is a professional business partner that provides strategy, creative production, and performance management services to brands to increase their visibility across digital channels websites, social media, search engines, email, and mobile applications and create measurable growth.

The core role of a digital marketing agency is to establish positioning through market and target audience research, implement channel-based content and advertising strategies, and measure and optimize results using data.

In short, the agency is the team that decides together with the brand what to say digitally, where to say it, and how to convert it into sales or engagement.

PP&R provides end-to-end marketing services to help brands establish sustainable growth in both physical and digital environments. Our services are grouped under five main headings:

• Brand strategy and positioning: Market research, target audience analysis, value proposition, message architecture.
• Performance marketing and ad management: Conversion-driven campaigns on Google Ads, Meta Ads, and other platforms.
• Social media management: Content planning, community management, channel-based strategy.
• Creative production and content: Campaign concept, visual and text production, video.
• Brand identity and visual communication: Logo, corporate identity system, digital design language.

We don't offer a standard package for every brand; we determine a customized scope to meet their specific needs. For a detailed overview of our services, please see our services page.

Performance marketing is a data-driven marketing approach where every advertising and marketing investment is linked to a measurable outcome such as clicks, conversions, sales, leads, and subscriptions. Unlike brand awareness campaigns, performance marketing tracks success with tangible metrics at every stage.

Typical performance marketing channels include Google Ads (search, shopping, display ads), Meta Ads (Facebook and Instagram), TikTok Ads, LinkedIn Ads, and programmatic advertising. Campaigns are generally optimized based on KPIs such as CPC (cost per click), CPL (cost per lead), and ROAS (return on advertising spend).

For example, in an e-commerce brand, performance marketing allows real-time tracking of where the budget is being spent, which campaigns are converting to which product sales, and how much revenue each TL spent on advertising generates. This transparency is the key feature that distinguishes performance marketing from traditional advertising.

When choosing a digital marketing agency, it's not enough to just look at creative ideas or advertising budget management. How well the agency understands your brand, thinks strategically, and focuses on business results is far more important.

Key points to consider:

• Strategic thinking: Is the agency merely an implementer, or is it collaboratively designing the path to achieving the brand's goals?
• Transparent reporting: Do the monthly reports clearly show what was spent, what results were achieved, and where optimization was needed?
• Industry knowledge: Does he/she research your industry and target audience, or does he/she offer general, generic suggestions?
• Process discipline: Do meetings, briefing, approval, and delivery processes follow a consistent rhythm?
• Data usage: Are decisions made based on data or intuition?
• Scale compatibility: Are the other brands the agency works with similar in size and complexity to yours?

A good agency is a business partner that makes a strategic contribution to a brand's growth journey. You can review our working methodology for this approach at PP&R .

The process of working with PP&R begins with understanding the brand. We analyze its goals, current situation, competitors, and target audience, and then establish the strategic framework. We do not produce creative or campaign work without this foundation.

Our general work process progresses in six stages:

1. Brand and target analysis: Brief, current performance data, brand health.
2. Market and competitor research: Industry trends, competitor positions, areas of opportunity.
3. Strategy and roadmap: Positioning, message architecture, channel strategy, KPIs.
4. Creative development: Concept, visual system, content plan.
5. Implementation and broadcasting: Campaign execution, channel management.
6. Measurement and optimization: Weekly and monthly improvement cycle based on data.

Thanks to this structure, each campaign doesn't remain just a "published piece of work"; it transforms into a marketing process that is measured, improved, and linked to the brand's goals. A more detailed map of the process can be found on our methodology page.

PP&R works with brands that aim for measurable growth.

We can work in various sectors, primarily e-commerce, retail, cosmetics, food, technology, services, manufacturing, jewelry, music, lighting, and lifestyle brands.

For us, the brand's goals and growth potential are as important as the sector itself. Instead of using the same methods across all sectors, we create a customized roadmap based on the brand's market, target audience, and competitive environment.

Beyond these sectors, we also develop specific scopes and strategies for any brand with growth potential that wants to be managed by data. The fact that your sector isn't on our list isn't a barrier – what matters is the alignment with the brand's goals and work culture. You can contact us to request a preliminary meeting for your brand.

Digital marketing agency pricing is determined by the scope of the project, the brand's maturity level, the number of channels used, and the monthly workload. Instead of standard package pricing, creating a customized scope for each brand is the most accurate approach.
The main factors affecting the price are:

• Scope of service: Performance marketing only, or an integrated package including strategy, creative, and advertising management?
• Number of channels: The workload differs between single-channel (e.g., Google Ads) and multi-channel (Google + Meta + TikTok + email).
• Content production volume: The number of images, videos, and texts produced monthly directly affects the price.
• Advertising budget: The size of the managed advertising budget can also affect agency fees.
• Duration of work: Short-term projects and long-term monthly partnerships are priced differently.
• Depth of strategy: Implementation only, or does it include strategic consulting?

The most accurate answer to the question of pricing can only be given after understanding the brand's needs. If you would like us to create a customized offer for your brand, you can contact us through the contact form.