When managed correctly, it is the most scalable growth avenue.
E-commerce Consulting
Growth in e-commerce isn't a traffic problem. Every detail product page, category, campaign, checkout influences the moment of sale.
At PP&R, we don't just see e-commerce as website management. We analyze your brand's digital sales journey end-to-end, and together we improve user.
At PP&R, we don't just see e-commerce as website management. We analyze your brand's digital sales journey end-to-end, and together we improve user.
What are we doing?
We work to make your e-commerce brand more understandable, more trustworthy, and more sales-generating.
- Site and User Experience AnalysisWe examine the homepage, category pages, product pages, shopping cart, and checkout steps from the user's perspective.
- Product Page OptimizationWe improve product descriptions, images, technical information, trust factors, calls to action, and decision support areas.
- Category and Navigation StructureWe analyze product page, shopping cart, and checkout bottlenecks; and increase conversion rates through A/B testing and micro-improvements.
- Campaign and Proposal DesignWe plan discount, bundle, gift, cross-selling, and basket-building campaigns according to your brand's goals.
- Performance ReportingWe track ROAS, AOV, CAC, LTV, and return rates in an integrated way on a single dashboard. We compare the performance of the marketplace and your own site side-by-side, making decisions based on data.
How do we work?
In e-commerce, we first understand the current situation. We clarify which channels are profitable. Then we develop a strategy and progress through continuous optimization. The process consists of five stages.
- Audit & Current Situation AnalysisWe conduct an in-depth analysis of your website and marketplace performance. We examine site flow, product pages, category structure, campaign areas, trust factors, and conversion points.
- Sales Journey MapWe analyze the steps a user takes from their first login to the site until the moment of purchase, and identify problematic areas.
- Content and Design ImprovementsWe optimize product pages, banner areas, CTA texts, campaign blocks, and trust modules.
- Campaign PlanningBased on the brand's goals, we design campaigns that increase sales, improve basket size, and encourage repeat purchases.
- Monthly Reporting & Strategy UpdateWe track the impact of these changes on sales, conversion rate, basket value, and user behavior.
Who is this service for?
E-commerce consulting is suitable for brands that want to manage their digital sales channel more efficiently and professionally.
- E-commerce sites that are getting traffic but not converting it into sufficient sales.
- Brands that want to make their product pages more persuasive
- Businesses with disorganized category, campaign, and homepage structures
- Teams that want to reduce cart abandonment rates and increase conversion rates.
- Brands that want to manage their e-commerce operations more strategically.
- Companies looking to grow on Shopify, Tilda, Ikas, or custom-built sites.
Better Experience, Stronger Sales
Success in e-commerce doesn't depend on a single campaign or advertising channel.
Sales stem from a combination of the right product presentation, trustworthy content, user experience, and a strong campaign strategy.
At PP&R, we improve the structure of your e-commerce operation not just how it looks, but how it sells.
Sales stem from a combination of the right product presentation, trustworthy content, user experience, and a strong campaign strategy.
At PP&R, we improve the structure of your e-commerce operation not just how it looks, but how it sells.
Let's discuss which service is right for you.
Not sure which service fits? We don't apply a template. We start by understanding your business, then recommend where to begin.
